To participate in the early release trials, first print and colour the colouring pages below. Next, download the free Colour Me Magic companion mobile app:

Beta app now on iOS and Android

(selected Android devices supported)

How it works


Download the
Colour Me Magic colouring pages from the links below and start colouring!


Use the Colour Me Magic mobile app to scan the page and watch as your animal friends come to life!


Play a game with your animal friends or take a selfie with them to earn stars. Collect all 20 stars by completing activities!

Complimentary Colour Me Magic Colouring book

Available from 3 February 2020 to 30 April 2020 on the following routes:

Auckland (AKL)- Singapore (SIN) SQ282, SQ286
Delhi (DEL)- Singapore (SIN) SQ401, SQ403
London (LHR)- Singapore (SIN) SQ305, SQ317. SQ319, SQ321
Perth (PER)- Singapore (SIN) SQ214, SQ216, SQ224, SQ226
San Francisco (SFO)- Singapore (SIN) SQ31
Sydney (SYD)- Singapore (SIN) SQ212, SQ222, SQ242, SQ232
Zurich (ZRH)- Singapore (SIN) SQ345

Not on these routes? Download the free Tairee the Tiger page and get started with the free app, or complete the rest of the collection here.

Start the experience with Tairee the Tiger


Complete the tutorial with Tairee the Tiger to unlock the other characters

Just download and print a free colouring page of Tairee the Tiger, colour it, and launch the Colour Me Magic Mobile app to bring it to life!


Get more colouring pages for an animal party at home!

Finished with Tairee? Download, print and colour more colouring pages for a magical colouring experience at home.







About Colour Me Magic

It all started from an idea submitted by Singapore Airlines staff- how can we enhance a popular inflight activity- colouring? With technology, we can unlock more interactive activities onboard once families have finished colouring, extending their enjoyment on long flights.

Together with the staff who originated the idea, Singapore Airlines’ Digital Innovation Lab, KrisLab, embarked on a project to help families bring their drawings to life!

KrisLab spearheads a collaborative ecosystem of entrepreneurs, start-ups and industry partners. Together, we grow ideas, develop intrapreneurs and launch ventures to redefine the future of travel.


Have a question? We're here to help

Email Us!

Have a question, comment or feedback? We'd love to hear from you. Contact us at

What is Colour Me Magic

Colour Me Magic is a digital experience comprising special colouring pages and a free mobile app available for Apple and Android (Android version coming soon).

After colouring the pages, families can use the mobile app to “Scan” their characters. They can then see their animal friends come to life in 3D in the same colours, and can play games, take selfies or watch videos of the animals.

How do I obtain the Colour Me Magic book or pages?

Families can download 4 free pages of Tairee the Tiger, Bob the Otter, Slip the Sloth and Maya the Orangutan.

Print them out and start colouring. Next, use the app to bring your colourings to life! Start with Tairee to complete the tutorial in the app.

I have the app and pages, how do I enjoy the experience?

1. Colour a special page (Start with Tairee the Tiger)

2. Tap on “Scan” on the app to start

3. Align your device’s camera over the entire character page (make sure to zoom out far enough so the app can see the entire page)

4. Move your device until the page turns green and the character will appear in 3D

5. Move your phone closer to the characters to see them in 3D! Don't forget to move around the page

6. Click the green continue button to save your coloured animal friend!

In the View and Selfie mode, how do I enlarge or reduce the size of my characters?

Simply pinch the characters with two fingers and drag to enlarge or reduce their sizes.

Can I use my own colouring pages with the app?

Unfortunately not at this time. The 4 pages have been specially configured to work with the app currently, but please be assured we're looking to produce more exciting content!

Do you have an Android version of the app?

Yes! The Android version will be released shortly. Please bookmark this page to receive further updates.

I encountered a problem, what do I do?

Drop the team an email at and we’ll be in touch.

Do I need internet access to use the app?

Once the app has been downloaded, no further internet access is required.

What is Rainforest Lumina?

Tairee, Bob, Slip and Maya are part of the Creature Crew at the Rainforest Lumina, a night attraction by the Singapore Zoo.

Visitors can expect to be enthralled by a mesmerising audio-visual experience that takes place across ten picturesque zones within the Singapore Zoo, and evokes the lush, luminous world of the rainforest at night.

Join them and the other Creature Crew to play, sing and discover the enchanted world of Rainforest Lumina. For wherever the Creature Crew roams, the rainforest blooms with wonder.

I am pointing at the colouring page, but see a red box on the page.

Move your device closer or further away from the page. Alternatively, move to a place with good lighting and try scanning again.

What technology does the app use?

The app introduces Augmented Reality to families- it identifies the special pages from Singapore Airlines and generates a 3D model of animal characters on the page.

Upon scanning, you can can use your phones to move around the page to see their animal friends in different angles. Families can even place their animal friends in the real environment using the “View” function.

Access the Colour Me Magic Privacy Policy

Click the link to access our privacy policy


1. The Colour Me Magic mobile application is owned and operated by Singapore Airlines Limited (SIA). When you use this application, you signify your agreement to these Terms of Use and other applicable terms, conditions, and notices, including but not limited to the Conditions of Use of the Colour Me Magic mobile application. If this is not your intention and you disagree with any part of these Terms of Use or such other applicable terms and conditions, you should not use this application.

2. The information contained in the Colour Me Magic mobile application may change without notice. Singapore Airlines does not warrant nor represent the accuracy or completeness of the Colour Me Magic mobile application or any of the data or information contained in the Colour Me Magic mobile application.


Service Provider

The “Services” consist of the provision to you of a software application to enable you to access and view the content (the “Colour Me Magic mobile application”) together with SIA’s provision of that content, from time to time. The Colour Me Magic mobile application allows you to scan the accompanying Colour Me Magic pages, and see them come to life in Augmented Reality.

More information can be found on

Access Charges

You should be aware that your network provider may charge you both for access to its connection services and for the duration of your mobile phone’s connection while accessing Colour Me Magic; you are responsible for these costs and the costs of any other third party associated with the use of Colour Me Magic.

Start Date of Services

Your subscription to the Services commences on the date you receive the link to the Colour Me Magic mobile application, as you are able to receive the Content immediately.


You may uninstall the Colour Me Magic mobile application at any time if you desire to stop receiving the Services.

Intellectual Property

You acknowledge that SIA or third parties own all rights, title and interest in and to the Colour Me Magic mobile application (including the name “Colour Me Magic”) and software and portions thereof, including without limitation all Intellectual Property Rights. “Intellectual Property Rights” means any and all rights existing from time to time under patent law, copyright law, law relating to the protection of confidential information and trade secrets, trademark law, common law protecting unregistered rights through the tort of passing off, unfair competition law, and any and all other proprietary rights, and any and all applications, renewals, extensions and restorations thereof, now or hereafter in force and effect worldwide. You agree not to modify, adapt, translate, prepare derivative works from, decompile, reverse engineer, disassemble or otherwise attempt to derive source code from the Colour Me Magic mobile application.

Copyright and Trade Marks

You also agree not to remove, obscure, or alter Singapore Airlines’ or any third party’s copyright notice, trademarks, or other proprietary rights notices affixed to or contained within or accessed in conjunction with or through the Colour Me Magic mobile application.

Data Protection Policy

Your Personal Data will be processed and protected in accordance with the Singapore Airlines Privacy Policy available at

Disclaimer of Warranties

SIA and any third party who makes its software available in conjunction with or through the Colour Me Magic mobile application disclaims any responsibility for any harm loss or damages resulting from your use of the Colour Me Magic mobile application and/or any third-party software accessed in conjunction with or through the Colour Me Magic mobile application. The Colour Me Magic mobile application and any third-party software made available in conjunction with or through the Colour Me Magic mobile application are provided on an "as is" basis with no Warranties whatsoever. SIA and such third parties expressively disclaim to the fullest extent permitted by law all express, implied and statutory warranties, including without limitation, the warranties of partner ability, fitness for a particular purpose, and non-infringement of proprietary rights. SIA and any third parties who make their software available in conjunction with or through the Colour Me Magic mobile application disclaim any warranties regarding availability, security, reliability, timeliness, and performance of the Colour Me Magic mobile application and such third-party software. You further understand and agree that you download and/or use the Colour Me Magic mobile application and all third-party software made available in conjunction with or through the Colour Me Magic mobile application at your own discretion and risk and that you will be solely responsible for any loss or damages to your mobile device system or computer or loss of data that results from the download of use of the Colour Me Magic mobile application and/or all third-party software.

Alteration to the Services, Termination

SIA may amend all or part of the Services at any time. You acknowledge that SIA can withdraw any information, data or content forming a portion of the Services, or cease providing the Services entirely and terminate this Agreement at any time, without liability and without notice for any reason whatsoever.

Unpredictable nature of the Services

You understand and acknowledge that the transmission of information through telecommunications channels is unpredictable in nature and depends on, amongst other issues, inter alia, (i) third party telecommunications operators and networks and (ii) the proper maintenance of your receiving equipment. SIA gives no guarantee of the continued availability and quality of reception of the Services.

Interruption of the Services

The Services may be interrupted, in whole or in part, in a case of force majeure (being events outside the control of either you or SIA) or during periods of maintenance. SIA and/or SIA's designated representative(s) cannot be held liable for any loss or damages caused directly or indirectly by the interruption of all or part of the Services in the case of force majeure, nor loss of profits, contracts, reputation, nor for any consequential loss of any kind. For the avoidance of doubt, SIA does not exclude its liability for death or personal injury caused from its negligence.

Non-transferable rights

The rights to use the Services are personal to you, and you may not transfer or assign to a third party any of your rights and obligations as defined in this Agreement or any other document constituting this Agreement.

Governing law

This Agreement is governed and shall be construed in accordance with the laws of Singapore and you agree to submit to the non-exclusive jurisdiction of Singapore Court. Indemnity You agree to indemnify Singapore Airlines and keep Singapore Airlines indemnified against any claims, damages, losses, expenses, costs, disbursements and other liabilities which may occur against or be suffered by Singapore Airlines in connection with: a. your access and use of any biometric login function (where applicable) and the Colour Me Magic mobile application; b. any improper or unauthorised use of any biometric login function (where applicable) or the Colour Me Magic mobile application by you, or any improper use of your mobile device (whether authorised by you or otherwise); c. any act or omission by any third party (including a relevant mobile or internet service provider); d. any delay or failure in any transmission, despatch or communication facilities; or e. any breach by you of these Terms of Use.