About Colour Me Magic

It all started from an idea submitted by Singapore Airlines staff- how can we enhance a popular inflight activity- colouring? With technology, we can unlock more interactive activities onboard once families have finished colouring, extending their enjoyment on long flights.

Together with the staff who originated the idea, Singapore Airlines’ Digital Innovation Lab, KrisLab, embarked on a project to help families bring their drawings to life!

KrisLab spearheads a collaborative ecosystem of entrepreneurs, start-ups and industry partners. Together, we grow ideas, develop intrapreneurs and launch ventures to redefine the future of travel.